Building Company Culture
Because teamwork makes the dream work
Companies succeed or fail based on their internal culture. One bad hire can have a huge effect on morale, and productivity in the work place. Your company culture reflects the beliefs, values, and behaviors of everyone in your workforce. It’s important to foster a positive culture right from the beginning. If you need some inspiration or advice when developing your company culture check out the keys to a strong company culture below:
1. Make It Your Own
One of the major pitfalls of basing your culture on successful company culture examples is that culture is not a one-size-fits-all concept. you must be sure to pick the values and behaviors that will work best for your particular business.
2. Develop Culture from the beginning
If you want to create a company culture that helps your business thrive, you must work toward that culture from the start-up phase of your business. Doing things right from the beginning will save you from having to correct undesirable behaviors or ask employees to change their attitudes at a later date. Zappos CEO Tony Hsieh says that, in the early stages of launching Zappos, “bad hires cost us $100 million.” Now, Zappos hires and fires based on whether someone is a distinct culture fit.
3. Leadership Sets the Tone
Culture is shaped mostly by how your leaders act, so make sure your leadership team embodies the type of company you want to be. Is a ‘teamwork culture’ the ideal? You’d better make sure your executive team truly works as a team. Is ‘transparency’ most important? Guess what, your leaders better be transparent even when it’s difficult.
4. Build Camaraderie
Although we are trained to separate our work self from our personal self that is not always the best for building a strong company culture. We are who we are no matter where we go. By recognizing yourself and colleagues as people and not just job titles, you can create more authentic relationships, and a sense of camaraderie. A strong team produces strong results.
Communication is the key to all successful relationships, so it’s no surprise that communication makes for a strong workplace culture. Not only should your values and culture be communicated explicitly and continuously, but employees should always feel comfortable in voicing their thoughts and opinions in an open forum.
6. Connect to your local Community
Whatever community you are in, it’s important to connect to the local community. Not only is it good to get out of the office, but, it’s a good way to unite your team. Connecting to your community is also good for your brand it builds presence and awareness in your community.
A combination of many little things is what makes a culture. But, you can’t do them just once. If you say, you’re going to start something and you never do it again, it’s going to look disingenuous. It’s got to come from the heart .You have to create traditions.