Generating Leads and Marketing Your Business Using LinkedIn
No business owner will ever tell you that they have too much business, unless of course they’ve completely lost their mind or just don’t enjoy making money. For the rest of us sane people, there’s LinkedIn to help generate countless leads for your business.
Oftentimes LinkedIn is overlooked as a vehicle for driving traffic to your business; it’s seen as more of a social network on the individual professional level. However, when utilized successfully, LinkedIn can be one of your best means for finding more customers. If you follow the steps outlined below, you too can use the social network to grow your business.
1. Complete your profile: both on an individual and company level
As always, the first step to social media success is to have a profile that is 100% complete. However, with LinkedIn this means more than just the profiles of your individual employees, it also means having a fully functional company profile. Use your company profile to list out all of your products and services, include pictures, company information, and recommendations from clients. Use your company profile to really showcase what makes your business a superstar in comparison to your competition.
Do make sure that your employees complete their profiles as well. A business is only as good as its employees, and they too could be a valuable lead-generating resource for you. We’ll get into that more later.
2. Post updates that include media whenever possible.
While your followers will occasionally stop to notice a simple text update from your company (especially if you’re posting an employment opportunity) you’re far more likely to engage with potential clients and customers if your post has some sort of media aspect. Try posting videos that you find engaging or photos of your latest project. The media will showcase your expertise and what your company has been up to.
3. Ask for recommendations from former and current clients.
If you have several happy clients, you can easily put their happiness to work for you. Have satisfied clients leave recommendations and reviews for the products and services they purchased from you. That way when potential clients come to visit your company’s profile, they’ll see the positive reviews and want to learn more.
4. Use groups to network and become industry experts.
LinkedIn groups are an all too often overlooked resource when it comes to lead generation. As individuals, your employees should all join and interact in industry-appropriate groups for the sake of gaining influence and exposure. Many times individuals post questions in groups pertaining to business problems they’re having themselves. If your employees can act as an educator and answer those questions, they’ll in turn reflect on the company as an industry expert.
Additionally, your sales staff should utilize LinkedIn groups for the purpose of networking and generating leads. If your business sells a product, your salespeople could easily utilize LinkedIn groups to find individuals who would be likely customers.
5. Monitor your competition.
Much like how you want your clients to follow your company, you should be following your competition in order to stay up-to-date with industry trends and success stories. If your competition has had great success with a tactic, chances are your company could benefit from something similar.
When handled successfully, LinkedIn can generate countless leads and increase your customer base substantially.