How To Design Your Own Custom Twitter Profile
A Twitter profile that hasn’t been customized is quite the lonely place. Twitter has the potential to be a powerful tool used for marketing, but a default profile isn’t going to drive traffic anywhere. Like any great tool, it needs some calibration to function the way we want it to. Here we will discuss how to design your own Twitter background, Twitter profile picture, Twitter header, and the means to make your profile smartly represent your brand with your new custom Twitter profile and function as your internet marketer.
The main giveaway of a new profile is the the colorful egg that Twitter sets as a default. (Twitter bird, tweets, eggs… get it? Bird joke.) Think of it as if your profile still hasn’t ‘hatched’ into the beautiful full profile it can be. The reality, though, is that a typical REAL person wouldn’t keep the egg, since most spam accounts skip any customization efforts. When people visit Twitter profiles it can become a big turnoff if the page hasn’t been designed in any way, especially if the Twitter account is business oriented.
To start customizing your profile select the Settings Tab once you have logged into Twitter.
Customizing your Twitter Profile Picture
Whether you call it your picture or avatar, the fact is that this is what people will see the most. This icon will be floating beside any tweet or message of yours. If the Twitter account is for personal use, we recommend this be a picture of yourself; people want to know who they are talking to. If the Twitter account is for a business, a logo would be best. Or, you could even add a bit of personality by getting a picture of the company’s building or sign. Whichever the choice, something unique and eye catching is best.
Now, you may be wondering how to optimize this Twitter profile picture’s size. Currently, Twitter uses a profile picture of at least 81 x 81 pixels as a minimal. For tweets and messages, it will be compressed into a 48 x 48 pixel size. Although we want to make sure that our image looks good in the smallest size, we also want to make sure that it looks great as a larger image. Making the image at 300 x 300 pixels using an image editing program such as Photoshop or Illustrator is probably the best practice to prepare you for any situation. Remember, the image must be <700KB, and anything square works! Once the image is uploaded, Twitter will automatically resize your profile picture for the smaller thumbnail.
Customizing your Twitter Header Picture
Twitter also allows you customize the image that your profile picture sits above. This is called the header image and it is similar to Facebook’s cover photo. Twitter recommends the image be 1252 x 626 pixels, with a limitation of 5MB. However, we do advise that the file not reach that behemoth of a size to burdon your user with megabytes! Using a size such as 520 x 260 pixels will fulfill the header’s purpose.
This Twitter header image can further express yourself by adding a little more personality to your Twitter profile. Keep in mind that, currently, the text that lays on top can only be white, so picking something darker or having a custom image with an emphasizing rectangle will help maintain its readability.
Customizing your Twitter Background Picture
Having a customized Twitter background is probably most important in making your profile pop. You may be asking how do you get backgrounds for Twitter, and we’ll tell you that making it yourself is probably best. Using a photo editor such as Photoshop or Illustrator is one way to design your own custom twitter background and allows you to be as creative as you’d like. In order to make a custom background, knowing the twitter background dimensions is the first step. The current Twitter design allows up to 2MB in size.
I like to use a background dimension of 1600 x 1000 pixels as that will fit most people’s screen resolution. From the left, Twitter has about 220 pixels that can be considered “open space” — this is the space we want to maximize our profile with. Additional information about yourself or your business can be placed here to enhance your online brand. Things you can include are your logo, any taglines or catchphrases essential to the brand, a phone number, or any other social media venues you’re currently on, such as Facebook or LinkedIn. Whatever you want to be seen is up to you; this area can be used in a myriad of ways. Again, the gist is to use it in a way that enhances your online brand.
Customizing your Twitter Bio
Now that your graphics are in order, the next thing you should customize is your Twitter bio. Your bio is limited to 140 characters just like everything else on Twitter, so it’lll need to be to the point yet powerful. When people visit the profile, your bio should quickly inform them what you’re all about and what you’ll be talking about. Take some time to maximize your message within the character limitations.
When a person visits your Twitter profile, it is very likely that having any links in your profile will prompt a click. Make sure that it is leading to the right page. Although linking your homepage is a great place to send people, if your profile is focused on a particular goal, sending people to the homepage may not be the best solution. As a tip, if your link happens to be a little too long, URL shorteners such as bitly.com is a great way to get everything to fit!
It’s Always An Ongoing Process
Take your time when going through this process. Customizing your Twitter profile is an important step to making your profile a marketing powerhouse. Getting all these factors right can determine whether or not you’re worth Following in the eyes of other Twitter users. Keep in mind that anything you do can always be redone or done differently, so there’s nothing wrong with tweaking your profile every now and then. Remember to update any new information you may have in efforts to constantly make your profile a great , relevant, information hub.
For a more in-depth guide for sizes and other Social Media venues such as Facebook, check out this Social Media Sizing Cheat Sheet.