How to Use Instagram for Your Business
Why use Instagram to market your business? The answer is simple; you need to be where your consumers are. Every brand has a point of view, and Instagram has a singular focus on imagery, which allows you to showcase the essence of your brand. Instagram is a great platform to find out what is trending, and what your consumers are posting about. So here are some helpful tips to get started.
1. Check out the Instagram for business blog
With so many businesses trying to build their presence on Instagram, they in turn created a blog to make the process a little simpler. On the Instagram for business blog they offer tips, brand spotlights, examples and news from Instagram HQ.
2. Set clear goals
Before starting your Instagram account, consider how it fits into your current marketing strategy and what your goals are. Are you trying to increase awareness? Are you trying to reach a new audience? Once you have figured this out set a goal that can be reached by connecting with Instagram’s visual community.
3. Stay consistent to your brand
Create posts that are authentic to your brand. Although you want to have diversity in your content, you also want to have consistency.
4.Take time to create high quality content
Use your creative team to develop videos and images that are well crafted. Check out how other brands do this successfully, and even look to see whom popular Instagramers are following.
5. Balance fun pictures with pictures from your business
Find a healthy balance between fun and business. People want fun as much as they want business. Take advantage of the unique opportunity Instagram creates and show your followers the personality of your brand.
6.Build a following/ follow your followers back
Cross post between your Instagram and Facebook. Engage with your online community by commenting and liking posts. Most importantly follow your followers back, it creates more opportunity to engage the consumer.
7. Use hash tags
Hash tags are not only a great way to see what consumers are talking about, but also to get them talking about you. If you’re hosting an event, create a hash tag and add it to your photos, and invite others to add it to theirs, this is a great way to create a buzz and engage with the Instagram community.
8. Try a photo contest
Businesses host photo contests on Instagram all the time. Use hash tags to organize submissions and see new photos as they’re added. This is a fun way to get people talking and excited about your brand.
9. Market your brand using trends
Instagramers use trending hash tags all the time, #motivationmonday #throwbackthursday, etc. Find a trending hash tag that’s relevant to your marketing strategy to better engage with the Instagram community.
10. Showcase employees
People love to see what goes on behind the curtain. Showing your employees at work gives followers that behind the scenes look at your company. It makes the relationship between the company and consumer more personal, and also is a great way to recognize hard working employees.