Social Media: The First Rule
With the introduction of social media into today’s marketing mix, your business has a whole new mess of great ways to get in front of your customers. That being said, it’s best not to treat your social media accounts as extensions of your traditional advertising space, but as a completely different animal.
Keep It Social, Stupid
The first rule of social media is not “don’t talk about social media,” but rather the complete opposite. Instead of thinking of social media as advertising, think of it as a constant conversation between you and your customers. Both Twitter and Facebook do a great job of illustrating this in their instruction pages for business marketing through their sites.
Start a Conversation
The idea here is to ask your customers what they want, converse with them, and really just interact with all of your followers and fans. If you’re constantly bombarding your customers with messages about you, your business and why you’re cool, you’re missing the point. You’re going to come off as spam and annoy your readers instead of enticing them to give you their business. Instead, try relating to your customer base and interacting with them as if you’re having a conversation with a good friend. This also means responding to all feedback; good or bad.
Bonus points if you can relate your social media content to the bigger picture of the industry you’re in – for example a local clothing store could post about global fashion trends instead of just highlighting their own inventory.
By keeping your social media accounts social, you’ll be able to interact with your customer base and gain valuable insight on what they want from you and ultimately where they want to spend their money.