Marketing Can Be Overwhelming.
The Good News Is, You Have Options.
Socialated helps businesses get more out of their marketing. Targeting customers online, driving leads and generating sales shouldn’t be difficult or expensive. It takes a strategic plan and tactical execution to get it done.
We don’t just make logos, buy traffic, or send emails. We listen and learn what our clients are trying to achieve – and then we provide the strategy and execution. Often times clients don’t know what they want or where they are trying to go, but we do and we show them how to get there.
Our graphic designers will help you create the foundation for your brand in the form of an original, captivating logo and style guide that conveys a unique value proposition that resonates with your industry and audience.
Our Visual Identity service is geared toward brands that are looking to align messaging and aesthetics, or that simply wish to refine existing brand elements. The end result is a style guide that establishes a unified and identifiable brand presence.
We are the easy way to get the brand assets you need to get your company up and running – or completely rebranded. We will create the visual assets matching your voice and aesthetics to ensure consumers remember your brand.
Our experts leverage major social networks to help your brand gain attention and traffic. After getting to know more about your brand vision, target audience, business model and goals, we will launch ongoing campaigns to effectively engage and grow your audience.
Develop Brand Awareness (Followers):
Growing your followers on social media will help you increase word of mouth and referrals. Our social media marketing services will help you increase your followers with relevant people. We will ensure that your followers match the demographics, interests, and behaviors of your typical customers.
Build Relationships (Engagement):
When you build a strong connection through engagement with your audience, they are more likely to buy from you. We will help you increase engagement (likes, comments, etc.) on your social media posts. The more engagement you have, the stronger your connection is with your audience.
Increasing Website Exposure (Traffic):
Increasing your website traffic will directly influence leads and sales. We will focus on developing social media advertising campaigns that drive high volumes of traffic to your website. To increase conversions, we can add-on retargeting ads to stay in front of recent website visitors.
Socialated’s data analytics team finds insights in a deluge of data, so we can make optimizations that have real and meaningful impacts on campaigns. Our team of analysts leverage their deep experience in cross-channel media marketing and data collection, mining and analysis, to build people-focused marketing campaigns.
Whether it’s using machine learning algorithms to predict how likely a site visitor is to convert, or doing an audience analysis deep dive, our team models, researches, and builds products that make our client teams and campaigns smarter.
- Quantitative analytics, business intelligence, site behavior tracking
- Decision science, multivariate testing, content personalization, media optimization, new customer identification
- Audience behavior analysis, engagement, measurement, interest and intent
- Search retargeting, and automated keyword bidding strategies, conversion attribution
- Programmatic buying models
- Cross-device mobile campaign outreach
Search Engine Optimization
Whether you are building a new site or improving an old one, SEO should play a major role in optimizing your brand’s digital strategy and footprint. By boosting your search engine ranking, you’ll start to see an increase in the quality and quantity of traffic to your site.
Socialated utilizes the industry’s latest tools and technologies to determine the SEO strategy that will put you ahead of the competition and keep your brand relevant. Our suite of SEO services are designed to:
- Improve organic search visibility
- Enhance the functionality and design of your website
- Formulate a solid content strategy
- Improve conversion rates
- Keep your site in compliance with the latest SEO regulation
- Discover potential revenue sources
- Identify and capitalize on traffic trends
- Identify and repair offsite and onsite issues
- Improve information structure
At Socialated, every copywriting project begins with analyzing the target customer, their needs and your offering. We establish your online persona (the “voice”) and drive website traffic with high-quality, search-engine-optimized, evergreen website copy and editorial content.
In conjunction with any existing content, we consistently publish relevant content in order to retain organic visitors while also supporting various marketing efforts to acquire new customers.
We audit your current content offering to establish brand guidelines, including target audience and tone of voice.
We conceptualize new content topics using SEO keyword research and social insights.
We work with the best writers and editors in your field to produce high-quality content.
We optimize and publish your content with SEO best practices, including metadata and URL recommendations.
Our detailed approach to customer journey mapping caters to more than just conversions. Our aim is to build mutually beneficial relationships that have a lasting and significant impact on your business, ultimately building a community of users that live and breathe your brand for life.
We deploy CRM software to manage the growing audience of potential and existing customers – stitching together preferences, interests and buying behavior. Our best-in-class sales automation features can be used for automating your entire business process.
Socialated can completely customize your CRM experience so that it works for your business. We can also effortlessly integrate with third-party business apps that you use daily.
Spend more time interacting with your customers and less on manually entering data.
We design on-brand, fast, secure and effective websites.
Websites are the most important component of any marketing strategy. It serves as the hub of all of your online activity – that is why we design websites that help you generate the most conversions. We do this by delivering an attractive design, responsive theme, and user-friendly website.
94% of consumers view website design as the reason they trust or reject a website. If your visitors do not trust you, they will not do business with you. We will develop a website that builds credibility and helps your business stand out using the latest design technology.
Make your website responsive:
More than half of all Internet activity is on mobile devices. Your website should be responsive and able to adapt to any device, regardless of size. We will make your website responsive across all devices, including mobile phones, tablets, and desktop computers.
Deliver an awesome user-experience:
Make it easy for website users to navigate through your website. If it is too difficult for your users to get what they want, you will have high bounce rates and low conversions. We will make your website user-friendly by organizing your site’s menu structure, and adding CTAs on pages throughout your website. This will make it easy for your visitors to find what they are looking for
Our email marketing agency will craft engaging newsletters to help you stay top of mind. We can also create “drip campaigns”, or email automation sequences, to send a systematic flow of emails to your marketing leads. Use our email marketing services to speed up your sales cycle, save valuable time, and utilize our experienced personnel.
Email marketing is not new, but it is far from dead. Below are a few reasons why you should consider using our agency’s email marketing services:
- 9 billion people use email applications
- 91% of consumers check their email on a daily basis
- 86% of consumers would like to receive promotional emails from companies they do business with
- 1/3 of consumers have purchased products and services from emails
- For every $1 spent in email marketing, the average return on investment is $44.
The truth is that your customers check their emails every day. They want to receive emails from brands they do business with. But, they only want it if you are emailing valuable content. Our email marketing agency will help you create emails your audience will love.
Broadcast media (television and radio) makes the phone ring fast. When you want to get a direct response advertising campaign up and running fast, you can’t beat tv or radio for getting leads in the door.
With Socialated’s media buying services you can have your announcements heard on:
- Over 5,000 radio stations.
- Key market stations to drive leads in your target markets.
- Major market buys at small market rates.
- Rates up to 90% off compared to buying media on your own.
- Performance-based networks where you pay per inbound call.
- Television in virtually all (98%) US households.
- Special industry rates in popular markets
Pay per click
We craft digital ad strategies using targeting techniques to acquire (or reacquire) the perfect customers for your brand, constantly refining creative and copy variants to invigorate ads and optimize ROI.
Our full-funnel Facebook ad campaigns combine authentic messaging with eye-catching imagery to convey your brand story to the granular audiences.
With Google Ads, we get your brand in front of high-intent searchers through targeted keyword bidding on the world’s largest search platform.
We often go beyond the two biggest networks (Facebook and Google) to find other opportunities for traffic on sites like Amazon, LinkedIn, Twitter, Pinterest, Snap Chat – unlocking unique opportunities to acquire new customers at a cheaper price.
We always deploy a full funnel, cross channel approach to measure each of these traffic sources against each other. With this methodology, we iterate campaigns optimization for R.O.A.S. (Return on Ad Spend).
Photo and Video
Visual content is essential for the growth and development of every brand. Without unique, eye-catching visual assets, it’s impossible to effectively showcase your products and services, engage your audience or stand out from competition.
We operate as a full-stack photo and video production house, offering dozens of specialized services to fit projects of all sizes and goals.
We storyboard, write treatments and confirm creative concepts. Once approved, we cast actors, scout locations, set up storyboards, and create shot lists.
On set, we direct and produce – lights, camera, action! That means we oversee all aspects of production collaborating with internal and external resources to bring a creative project to live.
Where the real magic happens. Our dedicated video editors are focused on distilling hours of footage down to the critical seconds where an emotional connection is created between the business and its customer.
We digest business intelligence, marketing goals, brand vision, and product logistics to provide best-of-breed execution plans tailored to your needs. Whether your business is pre-launch or has already gone public, we’ve got you covered.
Every consultancy engagement is right-sized for YOUR specific business needs.
Depending on where your business is within its lifecycle and the current market challenges you face, our consultants will provide a custom tailored plan to plot the shortest path to growth. The consultancy offers:
- Vertical/industry research to validate and/or update product market fit
- Deep competitive analysis to coax out industry best practices, market conquest opportunities and pitfalls to avoid
- Target audience development, segmenting and persona writing
- Foundational brand messaging to help establish or enhance key differentiators, value proposition and messaging throughout the marketing funnel
- Custom funnel development including recommendations for top, middle and bottom funnel channels and activities
- Holistic channel budget allocations and month-over-month resource management
- Channel activation, onboarding and strategic scaling
- Dedicated CMO consultant that owns and drives the success of your business with the support and implementation of all channels
Digital Marketing is no longer a concept just for marketers. No matter which field of business you are in, knowing the concepts, tricks and techniques of digital marketing can help you perform better in your role and improve your personal brand at the same time.
We have proven experience in successfully developing, maintaining, measuring, and optimizing Digital Marketing Training programs for all ranges of companies.
Our expertise with Digital Marketing is well-recognized, and we regularly share insights and are regularly quoted by other marketers on the subject.
Contact us today to discuss your digital marketing training requirements and see how Socialated can help your business grow.
Don’t see what you were looking for? Just because we don’t have a service listed, doesn’t mean we don’t offer it. If you have something specific in mind, drop us a line to get the conversation started.